We spearheaded a community initiative to tackle issues with Grand Cathedral Cigars (GCC) in Tampa Heights. Through thorough research, we uncovered city code violations and non-compliance, compiling all relevant information on a dedicated website. We organized community meetings, coordinated with residents, and prepared for a crucial City Council hearing on January 25. Additionally, we created flyers, managed communications, and gathered support letters to amplify our voices and advocate for positive change. 

The Charity Polo Classic, founded in December 2011 by advertising executive and professional polo player Chris Gannon and Children’s Cancer Center board member Patrick Moraites, aimed to blend their love for philanthropy and polo into a unique event in the Tampa Bay area. With the support of their business contacts and friends, they quickly formed the inaugural Charity Polo Classic Planning Committee. Despite the challenge of organizing a large-scale event within three months, the team succeeded. Erin McKinnon, a founding member, was instrumental in this success, managing public relations, media outreach, graphic design, website development, and event production. The event attracted significant attention and was featured in all major news outlets.

At Michele & Group, I specialize in executing large-scale experiential marketing campaigns for esteemed national brands, including Heineken, Proximo Spirits, Jagermeister USA, and Beam Suntory. By strategically managing and booking over 250 events at a time, I ensure each campaign delivers impactful and memorable brand experiences. My approach combines meticulous planning with creative execution, driving engagement and achieving remarkable results for our clients.